Ahhh, summer. A time for iced coffee, patio dining, and ... snowboarding? Surprising as that may sound, a massive snowboarding extravaganza is slated to be held this Saturday (Jul 30) at Sanlitun Soho. Dubbed the 2016 Beijing Summer Rail Jam, and behind held by GoSki (a Beijing-based promoter and developer of an app that, according to its website GoSki.cn, "acts as multi-functional, one-stop communication, sharing, and service platform for the snowboard and ski industry"), the event will be held in the Soho's basement level "sunken plaza," which, according to Snowborder provides ample space for a large crowd and all ongoing activities."
Several of the sport's top stars will be on hand to show off their board prowess. Among them will be Finland's Eero Ettala, who won the slopestyle gold medal at the X Games XIV in 2010, Japanese favorites Shoma Takao, Yuya Akada, and Ryusei Takahashi, as well as pro snowboarders from seven other nations spanning the globe.
The fun begins at 10am with snowboard movie screenings, DJ’s, and a fashion market with all the stylish gear you need to hit the slopes, which will all last until 11pm. The professional boarders will warm up from 5pm-7pm, and a finals competition will take place from 7pm-9pm, before a climactic award ceremony and live show.
Lai Gang, a spokesperson for GoSki, told Snowborder that, “We think it is a great opportunity to celebrate the one year anniversary of Beijing winning the bid for the Winter Olympics in 2022." It will certainly be proof that Beijing is able to make snow in the height of summer.
For more information, see the poster below:
Visit the original source and full text: the Beijinger Blog