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Sascha Matuszak

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Homepage: http://www.chinafile.com/

The shift in how Chinese prefer to get around means salespeople in China have to market bicycles as fashion accessories, rather than as reliable modes of transportation. This is where colorful custom-made fixed gear bicycles come in. Hipsters from Brooklyn to Berlin and Portland to Tokyo have made the fixed gear bike a must-have symbol of stylish eco-consciousness.

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