I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I discuss the practice of content marketing in Hong Kong as Martyn and I have defined and implemented this all the rage buzz word concept for our ourselves at the Hong Kong Visa Centre.

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Content Marketing Process Should You Adopt?

What Good Content Marketing Software Do You Recommend?

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