Netflix's vice president of content delivery architecture, David Fullagar, has announced that he wants to ruin our lives by cracking down on users bypassing their local services using proxies. In simpler words: he wants us all to stop watching Netflix using our VPNs. 

Life as we know it for those of us who have become hooked on shows like "Making a Murderer," "House of Cards," and "Orange is the New Black," will be no more.

His exact words are:

"If all of our content were globally available, there wouldn’t be a reason for members to use proxies or 'unblockers' to fool our systems into thinking they’re in a different country than they’re actually in. We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.

Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.

Some members use proxies or 'unblockers” to access titles available outside their territory. To address this, we employ the same or similar measures other firms do. This technology continues to evolve and we are evolving with it. That means in coming weeks, those using proxies and unblockers will only be able to access the service in the country where they currently are. We are confident this change won’t impact members not using proxies.

We look forward to offering all of our content everywhere and to consumers being able to enjoy all of Netflix without using a proxy. That’s the goal we will keep pushing towards."

Thanks for nothing, David. Really.

This news follows last week's announcement from Netflix that the popular platform would now be available everywhere except Crimea, North Korea, Syria, and, of course, China. 

Fortunately for us, it remains to be seen whether Netflix can outsmart our VPNs. We went out to investigate what we experts had to say about this.

"They can block some systems, but not all ... people will always find a way," said one Beijing-based internet expert we contacted about the issue.

Another network security expert who has worked extensively with VPN technology both in China and overseas told us anonymously that it is possible technically, and that this is no different to previous policy. "Technically it is doable. In fact, [Netflix] have been doing this from quite a long time ago. This has been the official policy for them since beginning. Netflix used to (or still has) a technical team working on different techniques to block VPNs/proxies and they sweep those service providers a few times a year. However VPNs can still work by switching data centers or using different ip addresses to work around netflix restrictions at least for a while."

The expert then goes on to say that it depends on how strictly Netflix enforces this policy. Hulu, for example, doesn't work on many VPNs. 

"The reason behind this is that Netflix's license of copyrighted content are not global rights. Netflix's legal obligation requires them to block people accessing this content from outside of the license region."

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