Tencent-backed Chinese cloud-based commerce and marketing solutions provider Weimob Inc. has filed for an initial public offering in Hong Kong, according to its IPO prospectus. Founded in 2013, Shanghai-based Weimob delivers its products and services primarily through Tencent’s social media app WeChat. It offers cloud-based commerce and marketing solutions through its SaaS products and targeted marketing services. Its SaaS products help merchants to build personalized storefronts on social media platforms and manage their digital commerce operations, including product display, order …

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