Chinese venture capital firm Banyan Capital has announced today that it will change its English name to Gaorong Capital, in an effort to better connect with Chinese entrepreneurs. The fund said it is rebranding to achieve a more consistent brand recognition among start-ups, investors and media at home and abroad. Banyan is the English translation of the fund’s Chinese name, while Gaorong is the direct pinyin form of the name. Gaorong Capital currently manages four U.S. dollar funds and four …

Chinese VC Firm Banyan Capital Changes Name To Gaorong Capital appeared first on China Money Network.


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