Starbucks Coffee Co. is launching two pet-friendly cafes in China, a differentiation strategy to compete with the rising local bubble tea and coffee brands. The American coffeehouse chain announced that it will start with two pet-friendly cafes in Guangzhou and Chengdu, and plans to open more later. The cafes will include play areas, seating and special menus for pets. Competition among Chinese beverage shops is intense. It is estimated that 28% of such shops closed down in the first half …

Starbucks Opens Pet-friendly Cafes In China As Competition Intensifies appeared first on China Money Network.


Visit the original source and full text: China Money Network