Amidst scandals and flatlining profits, KFC is now seeking salvation through celebrity endorsements. Run by Ogilvy Shanghai, they feature A-listers like Taiwan's Ke Zhendong promoting new menu items. Because who cares if the ice is dirtier than toilet water and the chicken harbors illicit hormones when that guy from Tiny Times eats it (aka probably doesn't in real life), right?


Visit the original source and full text: Shanghaiist