Lessons from the Brutal Fight for One Billion Chinese Consumers

12:00 - 2:00 PM, Friday, May 08, 2015 - AmCham China Conference Center

The fight for Chinese Consumers has begun. Listen in as two consumer experts – McKinsey Senior Partner Jonathan Woetzel and Peking University, Guanghua School of Management Professor of Investment Jeffrey Towson – unpack their key insights on this critical market.

After the success of their One Hour China Book, Woetzel and Towson are back to discuss with us:
- Why China is now the world’s most complicated consumer market
- Why competition for Chinese consumers is absolutely brutal
- What are the fundamental factors for winning and losing

Meet the speakers:
Jonathan Woetzel - Based in Shanghai since 1996, Jonathan Woetzel is a Senior Partner in McKinsey’s Shanghai office and Director of the McKinsey Global Institute (MGI) in Asia. In addition to his work advising domestic Chinese and multinational businesses on their strategic issues, he also co-leads the Urban China Initiative (UCI),a think tank devoted to transforming China’s urban future, and is a lecturer at the Peking University, Guanghua School of Management, the China-Europe International Business School, and an honorary lecturer at Jiaotong University’s Antai Business School.

Jeffrey Towson - Jeffrey Towson is a professor of investment at Peking University, Guanghua School of Management, a private equity investor and a best-selling author. He has a 15+ year career investing and advising across markets in the US, China and the Middle East, in which he has developed over $25B in real estate, hotels, banking/financial services, insurance, healthcare, consumer products, retail, technology, petrochemicals and energy/infrastructure. He is currently Managing Partner of Towson Capital and previously he has worked for Prince Alwaleed as Head of Direct Investments for Middle East, North Africa and Asia Pacific.

Jonathan Woetzel, McKinsey Senior Partner
Jeffrey Towson, Peking University, Guanghua School of Management Professor of Investment

AmCham China Conference Center
The Office Park AB, 6th Floor
No. 10 Jintongxi Road Beijing

12:00 -12:30 PM - Registration
12:30 - 2:00 PM - Presentation and Q&A

Cardholding members advanced discounted online price: RMB 100
Cardholding members at the door: RMB 150
Non-cardholding employees of member companies: RMB 250
Non-members: RMB 600

AmCham China Events:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. All AmCham China events are in English unless stated otherwise. Please also be aware that the Member Advanced Price is only for members who register AND pay online prior to the closing date and time for this event. Members who do not register and pay online will be charged the At-The-Door price.

This event is off-the-record.

For more information, please contact: Dana Lv, Tel: 010-8519 0800, Email: [email protected].

Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can 1) call 8519-0828 and leave a voicemail message including your name, and event title and date, 2) email [email protected], or 3) cancel online if you registered for the event through the website. Thank you for your cooperation and helping AmCham China maintain the quality of its events.

Please note: Requests for official payment receipts for 2013 (fapiao) must be submitted to AmCham China before December 25, 2013. Requests made after that time will not be accommodated. Please contact [email protected].

Visit the original source and full text: The American Chamber of Commerce in the People's Republic of China