Young Professionals Management Workshop Series: Understanding China's Consumers

5:30 - 7:30 PM, Thursday, May 21, 2015 - AmCham China Conference Room

The AmCham China-Guanghua Young Professionals Management Workshop Series helps young, promising professionals who strive to become effective managers within their organizations and build global careers.

Offered by the Peking University, Guanghua School of Management's International MBA program, in collaboration with the AmCham China Young Professionals’ Committee, the workshop series will provide both critical management skills training, career planning and practical insights into doing business in China and building a global career. Workshop participants will learn how to deliver better results and drive growth within their organizations.

In this final module, you will gain invaluable insight into Chinese consumers and consumer behaviors, as well as effective marketing channel strategies that firms use to reach these consumers. What defines the average Chinese consumer? How can your brand expand its influence in China?

Marketing expert and professor Dr. Wang Rui conducts ground-breaking research that is providing insights into the dynamic and ever-evolving Chinese consumer. Wang's research examines marketing channels and explores how and why certain brands proliferate in China. In addition to her work with marketing channels, she is actively shaping China’s international brand valuation. Working with the Chinese government and a diverse team of experts from different nationalities and across disciplines, Wang is developing a new standardized valuation for Chinese businesses that will replace the outdated ISO-9. Wang earned her Ph.D. in Marketing at the Smeal School of Business, Pennsylvania State University in the US and her work has been published in leading academic journals, including the Strategic Management Journal and The Chief Marketing Officer Journal.

Dr. Wang Rui, Professor of Marketing, Guanghua School of Management, Peking University

The Office Park AB, 6th Floor
No. 10 Jintongxi Road Beijing
中国北京市金桐西路10号 远洋光华国际AB座6层

5:30PM-6:00PM - Registration & Networking
6:00PM-7:30PM - Workshop

Cardholding members advanced discounted online price: RMB 100
Cardholding members at the door: RMB 100
Non-cardholding employees of member companies: RMB 100
Non-members: RMB 600

Special Registration Information:

Only for young professionals (35 years of age and under)

AmCham China Events:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. All AmCham China events are in English unless stated otherwise. Please also be aware that the Member Advanced Price is only for members who register AND pay online prior to the closing date and time for this event. Members who do not register and pay online will be charged the At-The-Door price.

This event is off-the-record.

For more information, please contact: Elizabeth Barrett, Email: [email protected].

Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can 1) call 8519-0828 and leave a voicemail message including your name, and event title and date, 2) email [email protected], or 3) cancel online if you registered for the event through the website. Thank you for your cooperation and helping AmCham China maintain the quality of its events.

Please note: Requests for official payment receipts for 2013 (fapiao) must be submitted to AmCham China before December 25, 2013. Requests made after that time will not be accommodated. Please contact [email protected].

Visit the original source and full text: The American Chamber of Commerce in the People's Republic of China