Early last year, Wu Fengming, 23, a college student from Hunan, started an online menstrual pad business with his friends and sold 100 pads to more than 200 members in only four days. Wu was inspired when he received a package from his girlfriend with two panties, three pairs of socks and a pair of gloves. Said Wu “I felt my girlfriend’s care and love. Girls feel quite unwell during their period so why not create a delivery ‘platform’ of love?”