Essential Skills Training: Writing for Results - Successful Email Communication

9:00 AM, Thursday, January 29, 2015 - 5:00 PM, Friday, January 30, 2015 - AmCham China Conference Center

This course will be delivered in English.

This two-day email communication course targets at employees working in multinational companies. It focuses on the structure and strategies of email communication in the workplace. Participants of the course will learn how to think strategically before writing, and write in a clear, professional and persuasive way.

Target Participants:
Local Chinese managers and staff who need to communicate extensively in written English, such as staff in management positions and in business functions like HR, finance, marketing, sales, government affairs, PR, engineering, R&D, procurement, IT, etc.

Course Focus
The course aims to develop the following mindsets and skills in written communication:
• Being clear – writing clearly and logically, without causing confusion or misunderstanding
• Being professional – writing professionally, politely and being aware of cultural differences
• Being strategic – how to think and write strategically and be persuasive, especially when writing to senior managers and executives

Course Content
This course covers the following sessions and topics:

Day 1 - Essentials of Written Communication

Morning Session - Using the Written Word
• Deciding when to write and when NOT to write
• How to catch attention and make sure your writing gets read
• How to be clear about your purpose and request and encourage response
• How to structure your writing logically and clearly to match readers' needs

Afternoon Session - Describing and Reporting
• How to describe problems, situations and process in a logical way
• How to address reader's concerns and clarify things
• How to write accurate, brief, well-structured reports and summaries
• How to write effective meeting minutes

Day 2 - Writing for Different Purposes

Morning Session - Persuasion
• How to request support and assistance from senior managers
• The principles of persuasion
• How to persuade senior managers to get approval
• How to write to a large group of audience

Afternoon Session - Dealing with Difficult Situations
• How to advise of problems and pass negative news
• How to respond to difficult or unreasonable requests
• How to complain and deal with complaints
• How to chase people for actions

Training Activities

Example analysis - Participants will analyze, under the guidance of the trainer, both good and bad writing examples to discover and understand certain principles and skills.

Learning Points - Participants will learn a set of well summarized writing tips and skills.

Case study - Participants will apply the principles they have learned to writing. The case study is closely related to the participants’ business and jobs.

Language absorption - Participants read and absorb good use of language from carefully selected examples and learn to improve their own writing styles.

Follow-up Services

Telephone and email support - after the course, the trainer provides two months on- going telephone and email support to the participants. The participants can use telephone and email to discuss their workplace writing with the trainer at a mutually agreed time.

Follow-up reminders - after the course, a weekly email for four weeks will be sent to the participants to remind them of the key points they learn in the course and urge them to apply them to their work. A weekly homework will also be assigned in the weekly email reminder.

Testimonials from Clients

Xue Yulan 薛玉兰 Leadership Training Manager, GE Healthcare China 通用电气医疗集团中国区培训经理

Caddie Xie 谢志民 Finance Manager, Siemens Energy 西门子能源中国公司财务经理

Trainer - Mike Oswell

Mr. Oswell is an experienced and successful business leader, business developer and manager. He has over 30 years experience as a senior executive in a global consulting firm in the field of environmental engineering, including as Asia Managing Director. Having worked in over 60 countries, his experience covers government clients, the oil industry, pharmaceutical, manufacturing and engineering industries and extends to US, Europe, Middle East, Africa, and Asia Pacific. While in Singapore he started the Asia campus of the company’s in-house university and in recent years has been active in China in the areas of executive education. He has taught writing skills to executives and managers in Airbus, BP, Caterpillar, Ernst & Young, GE Healthcare, IBM, Microsoft, Siemens, and individuals from over 30 further multi-national companies.

Mr. Oswell holds a BA and MA from Cambridge University, UK and an MBA from Harvard Business School, US.

Coffee, lunch and light refreshments will be provided during breaks.

AmCham China Conference Center
No. 10 Jintongxi Road, The Office Park, Tower AB 6th Floor

09:00-09:15 - Registration
09:15-12:00 - Morning Session
12:00-13:00 - Lunch
13:00-17:00 - Afternoon Session

Cardholding members advanced discounted online price: RMB 3,600
Non-cardholding employees of member companies: RMB 3,600
Non-members: RMB 4,000

Special Registration Information:

•	You must register in advance. Walk-ins will not be accepted. 
•	Attendees need to pay by January 21, 2015.
•	Limited spots are available and attendance is given on a first-come, first-served basis.

AmCham China Events:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. All AmCham China events are in English unless stated otherwise. Please also be aware that the Member Advanced Price is only for members who register AND pay online prior to the closing date and time for this event. Members who do not register and pay online will be charged the At-The-Door price.

This event is off-the-record.

For more information, please contact: Caroline Wang, Tel: (8610) 8519-0892, Email: [email protected].

Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can 1) call 8519-0828 and leave a voicemail message including your name, and event title and date, 2) email [email protected], or 3) cancel online if you registered for the event through the website. Thank you for your cooperation and helping AmCham China maintain the quality of its events.

Please note: Requests for official payment receipts for 2013 (fapiao) must be submitted to AmCham China before December 25, 2013. Requests made after that time will not be accommodated. Please contact [email protected].

Visit the original source and full text: The American Chamber of Commerce in the People's Republic of China