The Proof is in the Data: China’s Digital Landscape - M2M Series

4:00 - 5:30 PM, Thursday, January 22, 2015 - AmCham China Conference Center

Digital strategies must yield more than "likes." There is a way to meet return on investment expectations and to demonstrate how budgets are spent and revenue is generated. The answer lies in data.

From market performance search metrics (SEO) to website compliance and hosting, Jacob Cooke, CEO of Web Presence In China, has seen it all. Having arrived in China in the early 2000s, he has experienced the explosive growth of China’s digital and IT landscape. Web Presence In China has been able to develop and monetize ROI in the 2nd largest economy in the world. Why is this so important to key stakeholders in China? Because once you enter China’s digital economy, you can either make it or break it here.

Attend this event to hear first-hand accounts about the success stories (and failures) of Fortune 200 multinationals who entered China’s digital economy, and how, armed with the right data intelligence, they were able to allocate their advertising budget strategically, logically, and with a high return.

About Web Presence in China
Based in Beijing, Web Presence In China has been operating in China since 2009. A leading, full-service digital marketing and technology firm with a resource team of 120+ experts, operating in multiple languages and locations, Web Presence In China has a global reach across China, Asia Pacific, North America, and Europe. For more information, go to

The M2M series (Member-to-Member) is AmCham China’s commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China’s name and participation by AmCham China’s personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.

Jacob Cooke, CEO, Web Presence in China

The Office Park AB, 6th Floor No. 10 Jintongxi Road Beijing
中国北京市金桐西路10号 远洋光华国际AB座6层

4:00-4:30PM - Registration
4:30-5:15PM - Presentation
5:15-5:30PM - Q&A

Cardholding members advanced discounted online price: Free
Non-cardholding employees of member companies: Free

Special Registration Information:

Attendance is free for all AmCham China members and employees of member companies. Please register online to reserve your spot. Non-members are welcome to join if space permits. Please contact Emerald Li ([email protected]) for non-member registration.

AmCham China Events:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. All AmCham China events are in English unless stated otherwise. Please also be aware that the Member Advanced Price is only for members who register AND pay online prior to the closing date and time for this event. Members who do not register and pay online will be charged the At-The-Door price.

This event is off-the-record.

For more information, please contact: Emerald Li, Tel: 8519 0840, Email: [email protected].

Cancellation Policy:
If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for event costs.

To cancel you can 1) call 8519-0828 and leave a voicemail message including your name, and event title and date, 2) email [email protected], or 3) cancel online if you registered for the event through the website. Thank you for your cooperation and helping AmCham China maintain the quality of its events.

Please note: Requests for official payment receipts for 2013 (fapiao) must be submitted to AmCham China before December 25, 2013. Requests made after that time will not be accommodated. Please contact [email protected].

Visit the original source and full text: The American Chamber of Commerce in the People's Republic of China