
Alibaba has taken another step in its quest to become ubiquitous in the daily life of every Chinese consumer, this time taking a page out of the play book of international retail giant Ikea. Three days ago, Alibaba opened a bright, colorful, all inclusive home furnishing flagship store in Hangzhou that looks and feels very much like an IKEA store, but is fully augmented by Alibaba’s online e-commence technology. Named Home Times, the store represents the Chinese E-commerce giant’s second …
Alibaba’s IKEA-like Super Store Marks Next Step In Offline Retail Expansion appeared first on China Money Network.
