Autohome, a Chinese automobile sales platform backed by Li Xiang, founder of electric vehicle start-up NIO, has led a series A round worth nearly RMB100 million (US$14 million) in Sight Plus, an augmented reality solutions provider. With the investment, Autohome plans to apply AR technology to the automotive industry, specifically to help potential car buyers view and test out vehicles online, according to a company announcement. “63% of customers make decisions based on appearance when purchasing a car. AR technology …

Autohome Leads $14M Round In Chinese AR Solutions Provider Sight Plus appeared first on China Money Network.